Brand Abuse ~ trademark infringement, copyright violations, defamatory claims
Brand Erosion ~ consumer complaints, unwanted visibility
Brand Dilution ~ multiple, simultaneous marketing/advertising communiqués which are inconsistent in message and/or look and feel (aesthetics).
Traffic Diversion ~ direct and indirect competitors advertising on your trademarks in the search engines
Corporate Buzz ~ company news, executive visibility
Non-compliance ~ illegal affiliate (distributor, reseller, partner, vendor) claims or guarantees
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Protecting your brand online means knowing how to identify problems and taking prompt action when a problem presents itself. Learn more about our Brand Protection Services and pricing. |
